Any business, especially a media business in this day and age  needs to continuously look at their strengths and weaknesses and see how they can best serve the public.  I have recently looked at what we do well and what we like to do and that is breaking news.  For over five years now that is what we have excelled at using social media.  There is no other way to deliver breaking news as it is breaking.

I’ve always referred to our reporting as “Drive By Media”.  That is we are there, report and drive by to the next story.  We don’t have the manpower to do much follow up.  Most of our reporting is scanner reporting.  I report what really hasn’t fully been reported to this degree int he past.  With this in mind you have to realize there isn’t really a crime spree happening, its just what hasn’t been reported before.  If you notice, most of our reports are about two sentences.

Most times our reporting is just scanner reporting.  My mom is proud that I made a career out of being nosy!  Sometimes a photo and a couple of sentences tells the story.  You guys are busy and I get that. Other times video tells the story best.  I’ve been doing that for over 35 years.

Because I know that I’m “Drive By Media” I know there is no replacing the follow up of TV or the  in depth reporting of newspapers.  That is why I share our media with the other media outlets.  I’m not looking to replace anyone but to enhance what they do.

Investigative or  political  we probably won’t be covering it.  Festivals, parades and the like although I enjoyed covering them I just don’t have the manpower to cover it.  They also didn’t get the views as we thought.  We have limited resources to cover them.  If you watch them we will come.