Sephora Agrees to Safeguards on Anti-Aging Products for Kids After CT Investigation
ATTORNEY GENERAL TONG ANNOUNCES SEPHORA TO ADOPT SAFEGUARDS REGARDING MARKETING OF ANTI-AGING SKINCARE PRODUCTS TO KIDS FOLLOWING CONNECTICUT INVESTIGATION (Hartford, CT) – Attorney General William Tong today announced that Sephora has adopted new safeguards regarding marketing of anti-aging skincare products to kids, resolving an investigation by the Connecticut Office of the Attorney General. In November 2024, Attorney General Tong sent a letter to beauty retailer Sephora regarding the company’s marketing and promotion of anti-aging products to children. The letter noted that many of these anti-aging products contain active ingredients, including retinol and other acids, that are often unsuitable for—and potentially even harmful—to children’s skin. Despite this, social media is rife with influencer content targeting young users suggesting such products will…