Fairfield Warde High School Marketing students gave the school “pumpkin” to talk about this week! The students came together to create the Annual Warde Product Pumpkin Patch.

Students were asked to prepare and organize a marketing campaign for an existing product.

They investigated and evaluated a product’s SWOT & PEST Analysis, Marketing Mix, Marketing Segmentation, and Competitive Position using a variety of research tools and methodologies.

Using their creativity, they were challenged to transform existing ideas and knowledge into new ideas using a pumpkin and making it resemble the existing product or service.

By Stephen Krauchick

DoingItLocal is run by Steve Krauchick. Steve has always had interest with breaking news even as an early teen, opting to listen to the Watergate hearings instead of top 40 on the radio. His interest in news spread to become the communities breaking news leader in Connecticut’s Fairfield County. He strongly believes that the public has right to know what is happening in their backyard and that government needs to be transparent. Steve also likes promoting local businesses.

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