BILL TO CURB UNHEALTHY FOOD & BEVERAGE MARKETING TARGETING KIDS
Legislation would end a federal tax subsidy allowing companies to deduct advertising expenses for unhealthy foods & use revenue to provide healthy snacks at low-income schools [WASHINGTON, D.C.] – U.S. Senators Richard Blumenthal (D-CT) and Cory Booker (D-NJ) and U.S. Representative Rosa DeLauro (D-CT) introduced bicameral legislation to prevent the aggressive marketing of junk food and sugary beverages directed at children. In the last thirty years, obesity rates have doubled among children and tripled among adolescents. The Stop Subsidizing Childhood Obesity Act of 2022 would end the federal tax subsidy that allows companies to deduct expenses for marketing and advertising goods of poor nutritional value. The legislation would also use the revenue generated from eliminating the subsidy to provide healthy snacks for…
