STRATFORD LIBRARY WINS TOP PUBLICITY AWARD
“Billy Bones” Campaign Is Honored by CLA The Stratford Library won top honors recently in the 2024 Connecticut Library Association Publication Awards. The Library won the Designer’s Choice Publicity Award for its “Billy Bones” campaign which utilized a 12-foot skeleton at the Library entrance last fall to promote the agency and its many services. What began as a fanciful idea from Assistant Director Geri Diorio, “Billy Bones” became a full-fledged tour de force on social media for the Stratford Library in October 2023. While libraries always provide vital services, “Billy Bones” was a delightful reminder to the community that they could have fun with their library. Once Billy (named for Shakespeare, a nod to Stratford’s English namesake) was assembled,…
